Just headed in Tweets from Celina Jaitley this morning and was wondering all day long to let my "N" side unleash..... here it is....... Kukur Land 2 ... ( volume 2 ???)
A light hearted movie, the story is about Chandrashekar who is more dearly known as Chandu (Ram) who is a clever guy with the right looks and has enough courage in him to take up any challenge. Chandu also has a kind heart and is the first one to come up with solutions for the problems of his friends and dear ones. In this process, he helps his cousin Lakshmi (Tamannah) elope with her NRI lover (Navdeep) right on her wedding day. This causes Chandu to face the wrath of his family which comprises of the head Raghupathi (Nasser), father Raghava (Tanikella), uncle Rajaram (Chandramohan) along with their wives and kids. He comes out of the house and his various attempts to get back goes in vain.
Meanwhile, in an effort to help his friend's love matter, Chandu goes along with his group of friends (Srinivas Reddy, Suman Shetty and others) and kidnaps Pooja (Genelia) right from the wedding venue. The group put their tongues in cheek when they realize that they went to the wrong venue and got the wrong bride. However, Pooja from her end is really happy since she is not interested in the wedding. Chandu falls for Pooja at the first sight and decides to win her heart at any cost. He takes her to wherever she wants to go and in this process chases happen, scenes happen and slowly romance also blossoms between the two but they don't express it to each other. In this escape situation, Chandu hatches a plan and makes Pooja land at his home and eventually he also gets inside with some story.
The romance gets stronger between both and this is realized even by the family members. Just when everything looks smooth, Pooja's uncle Peddi Naidu (Kota) locates her and takes her along with him. Meanwhile, his rival brother Chitti Naidu (Jayaprakash Reddy) is also looking for Pooja since both brothers want to get her married to their sons respectively. Chandu arrives in the scene using his intelligence again and through the channel of McDonald Murthy (Brahmanandam) who happens to be the auditor for both brothers he gains entry. With a cleverly staged plot, he manages to reunite both brothers and now he has to ensure he gets married to Pooja. How does he do that? Will the Naidu brothers discover his real identity? All this forms the rest of the story.
Fight hunger, fight evil: Parle Agro Hippo's maiden TV campaign
Parle Agro’s snack product 'Hippo', which had a gradual roll-out across the country over the last few months, is now ready with its first mass media advertising campaign.
Till now, the brand's marketing strategy has been focused on distribution, retail visibility and consumer sampling.
Having completed a nationwide rollout, Hippo has come up with its first television commercial that takes a fresh look at the role snacks can play in society. Titled ‘Fight Hunger’, the TVC has been created and executed by Creativeland Asia and directed by Ram Madhvani of Equinox Films.
View TVC here
Sajan Raj Kurup, chief creative officer, Creativeland Asia says, "That an empty stomach is a devil’s workshop, is universally understood. The insight became a lot more relevant on probing deep into the Indian culture. Food is a fantastic way of calming people down. If you got grumpy or angry at home, you would often hear your mom say, ‘Go eat something’ to calm you down. The commercial is a beautiful marriage of this insight and wishful thinking deep inside all of us that wants to make this world a place free of all evils. It is manifested in a light-hearted satire on the society and the evil that exists within it."
Kurup says that the objective was to differentiate Hippo from the other snack players. "We succeeded in doing that with the name and packaging. It was imperative we carried it into its communication. So the challenge was not just in creating noise, it was also about creating a noise with a soul to it - something that would be relevant both for the brand and the society."
The TVC is seen through the hippo's (brand mascot) view as he goes to every scene of crime, war or conflict, offering each of the involved parties some Hippo chips. Everybody happily obliges and takes a bite, and this is shown to resolve all issues. As the series continues, the voiceover goes on to say that the root cause of all evil in the world is hunger. "So please, don’t be hungry," it appeals. The song ‘Pyaar baat te chalo’ (Keep spreading the love) which doubles up as the background music, plays a pivotal role in helping the TVC communicate its message.
Credits
Client: Parle Agro Creative agency: Creativeland Asia Chief creative officer: Sajan Raj Kurup Executive creative director: Vikram Gaikwad Creative director: Anu Joseph Copywriters: Sajan Raj Kurup, Anu Joseph, Huzefa Kapadia Client servicing: Jay Gala Production house: Equinox Films Director: Ram Madhvani Post-production studio: Pixion Media agency: OMD
Ex - Lecturer, Electronics Engineering, Presently Senior System Engineer @ Hmmm....
FOSS enthusiast and Free lance IT and recruitment solution provider.
Previous research work:
"A REVIEW-ULTRA WIDEBAND COMMUNICATION THROUGH INDOOR PROPAGATION AND MATERIAL CHARACTERIZATION"
and
"Proposed DSP Architecture for Real Time Doppler Processing of Continuous Intracranial Pressure Signals"
Sourced at :
http://www.gndec.ac.in/ec/accepted_Papers.doc
... and...
www.mitpune.com/mae/.../NCETE2006_PaperPresentationSchedule.doc